Marketing your library. Instalment 2: Developing a plan, starting small and building momentum

Marketing your library. Instalment 2: Developing a plan, starting small and building momentum: "Developing a plan, starting small and building momentum
Getting started is often the most difficult part of any project. Deciding where to jump in and how can be the most difficult questions to answer. But marketing doesn't have to be hard or costly. There are many ways to get started that cost very little money or are even free. Whether you've decided to start marketing your library on your own or have been told to start a marketing programme by your boss, I have some simple ideas and guidelines that can get you started."